Popcat Meme: The Absurdly Simple iOS Game That Apple Almost Rejected

In an era where mobile games often boast intricate graphics and complex mechanics, the Popcat Meme App stands out for its sheer simplicity. At its core, the game invites users to tap on a cat’s face, prompting its mouth to open and emit a satisfying “pop” sound. Despite its minimalist design, the app faced initial resistance from Apple’s App Review team, who questioned its functionality. However, with strategic tweaks and a clear vision, the developer managed to turn this simple concept into a viral sensation.

The Genesis of Popcat

The popcat meme game originated in October 2020, featuring a domestic short-haired cat named Oatmeal. The meme showcases two images: one with the cat’s mouth closed and another edited to appear wide open, giving the illusion of the cat making a popping sound. This quirky visual quickly gained traction online, leading to the creation of the web-based game Popcat.click in December 2020 by three students from the University of Sheffield. The game’s premise was straightforward: click on the cat to make it “pop,” with each click contributing to a global leaderboard tallying scores by country. Cryptsy+3Wikipedia+3Golden Inu Token | The Shiba Inu Killer+3

From Meme to Mobile App

Inspired by the meme’s popularity, developer Kossi decided to bring Popcat to the iOS platform. His goal was to create an app that was instantly enjoyable, requiring no tutorials or complex interactions. By leveraging SwiftUI, Apple’s native development framework, Kossi ensured that the app was lightweight (just 2MB) and responsive. He strategically categorized it under “Games” rather than “Utilities” or “Entertainment,” recognizing that the Games category often accommodates novelty apps with simpler functionalities. Golden Inu Token | The Shiba Inu Killer

Navigating Apple’s App Review Process

Upon submission, the Popcat Meme App faced immediate rejection. Apple’s review team deemed the app too simplistic, lacking substantial functionality. Undeterred, Kossi made minor yet impactful modifications:

  • Added a Counter: Introducing a “Pops: 0” counter provided users with a sense of progression.
  • Enhanced Description: Reframing the app as a “minimalist stress-relief game” aligned it more closely with acceptable App Store content.

Despite these changes, a second rejection followed, citing similar concerns. Kossi then implemented additional features:Wikipedia

  • Sound Feedback: Incorporating a pop sound with each tap enhanced user engagement.
  • Advertisements: Adding ads not only monetized the app but also made the interface appear more complete.

These adjustments satisfied Apple’s criteria, leading to the app’s approval within 48 hours. Wikipedia+2Wikipedia+2Cryptsy+2

The Power of Simplicity

The success of the popcat meme App underscores a vital lesson for developers: simplicity, when executed thoughtfully, can captivate audiences. By focusing on immediate user gratification and intuitive design, Kossi tapped into a universal appeal. The app’s rapid ascent in popularity demonstrates that even the most straightforward concepts can resonate deeply when they evoke joy and nostalgia.

Global Impact and Cultural Significance

Beyond its entertainment value, Popcat has played a role in global events. During the Tokyo Olympics, Taiwanese users propelled their country to the top of the Popcat.click leaderboard, using the game as a means of national pride. In Thailand, amidst political protests, the game became a symbol of unity and resistance among the youth, illustrating how digital platforms can intersect with real-world movements. Golden Inu Token | The Shiba Inu Killer+3Cryptsy+3Cryptsy+3

Conclusion

The journey of the Popcat Meme App from a simple internet meme to a globally recognized mobile game exemplifies the potential of minimalist design and strategic development. Kossi’s experience highlights the importance of understanding platform guidelines, user engagement, and the cultural zeitgeist. In a digital landscape saturated with complexity, sometimes, all it takes is a cat’s pop to make a lasting impression.

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